{
  "schema": "dv.public-offers.v1",
  "currency": "USD",
  "pricing_url": "https://dvlabs.app/pricing",
  "scope_policy": "Public offers are starting points. Final deliverables, dependencies, exclusions, rights and acceptance are confirmed by the applicable scope or proposal.",
  "payment_policy": "A checkout click or redirect is not authoritative payment evidence. Payment state changes only after verified payment confirmation.",
  "general_build_offers": [
    {
      "offer_total_usd": 300,
      "reserve_deposit_usd": 150,
      "label": "$300 Business Launch",
      "use_case": "Landing page, QR menu, link hub, or a fast credible front door."
    },
    {
      "offer_total_usd": 400,
      "reserve_deposit_usd": 200,
      "label": "$400 Launch+",
      "use_case": "Small multi-section site with inquiry capture."
    },
    {
      "offer_total_usd": 500,
      "reserve_deposit_usd": 250,
      "label": "$500 Focused Build",
      "use_case": "Marketing site or focused MVP with booking/contact flow."
    },
    {
      "offer_total_usd": 750,
      "reserve_deposit_usd": 375,
      "label": "$750 Expanded Build",
      "use_case": "Multi-page site plus scheduling, SEO, and analytics."
    },
    {
      "offer_total_usd": 900,
      "reserve_deposit_usd": 450,
      "label": "$900 Foundation Plus",
      "use_case": "Front door plus the first operational workflow."
    },
    {
      "offer_total_usd": 1500,
      "reserve_deposit_usd": 750,
      "label": "$1,500 Operational Portal",
      "use_case": "Client portal, payments, scheduling, and lead capture."
    },
    {
      "offer_total_usd": 3000,
      "reserve_deposit_usd": 1500,
      "label": "$3,000 Business System",
      "use_case": "Connected operations: intake, workflow, dashboards, automation."
    },
    {
      "offer_total_usd": 5000,
      "reserve_deposit_usd": 2500,
      "label": "$5,000 Integrated System",
      "use_case": "Multi-module operating system with AI assistance."
    },
    {
      "offer_total_usd": 7500,
      "reserve_deposit_usd": 3750,
      "label": "$7,500 Operating System",
      "use_case": "Full business operating system across teams and roles."
    },
    {
      "offer_total_usd": 10000,
      "reserve_deposit_usd": 5000,
      "label": "$10,000 Multi-Location System",
      "use_case": "Multi-location or multi-team infrastructure rollout."
    },
    {
      "offer_total_usd": 15000,
      "reserve_deposit_usd": 7500,
      "label": "$15,000 Enterprise System",
      "use_case": "Advanced infrastructure, integrations, and AI operations."
    }
  ],
  "consultation": {
    "price_usd": 50,
    "label": "$50 Custom Request Consultation",
    "use_case": "Deeper custom scoping, architecture discussion, unusual requirements, or tailored recommendations before selecting a build package.",
    "credit_policy": "The $50 consultation fee is applied toward the project deposit if the client proceeds under an accepted DV Labs scope."
  },
  "separate_lanes": {
    "commerce": "https://dvlabs.app/commerce-launch",
    "newco": "https://dvlabs.app/newco",
    "evolution_note": "Recurring DV Evolution is scoped by system complexity; see the public pricing and relevant product lane."
  }
}