MPK Fitness Club — from website to member experience.
DV Labs built a mobile-optimized member portal embedded into the existing MPK Fitness Club website — bringing inquiries, trainer discovery, scheduling, and day-pass access into one connected place.
Member inquiries, trainer discovery, scheduling, day-pass access, and customer information each lived as a separate step. Interested people had to jump between channels to get a simple answer or book time.
A mobile-optimized member portal embedded directly into the existing MPK Fitness Club website, so the club kept its site while gaining a connected member experience behind one entry point.
Fewer disconnected customer steps, clearer calls to action, easier mobile access, and an expandable operational foundation the club can grow into over time.
What was built
Capabilities live in the member portal today.
The same building blocks work for other businesses.
This build demonstrates modules DV Labs reuses across industries — configured for the way each business actually operates.
Member identity, saved details, and a returning-user experience.
Request Info and Text Me pathways that keep interest in one place.
Booking flows connected to trainer discovery.
Physical-to-digital entry into the portal from inside the club.
Email/password and Google sign-in for member accounts.
Separation between member-facing and staff-facing access.
An authenticated dashboard for the people running the business.
Fitness transformation platform for workout planning, nutrition, habit tracking, and long-term accountability.
Adaptive wellness coach for weight management, healthy habits, and long-term behavior change — guidance without shame.
Personal development platform combining identity work, habit tracking, reflection, and long-term self-growth.
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