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Client Case Study

MPK Fitness Club — from website to member experience.

DV Labs built a mobile-optimized member portal embedded into the existing MPK Fitness Club website — bringing inquiries, trainer discovery, scheduling, and day-pass access into one connected place.

The challenge

Member inquiries, trainer discovery, scheduling, day-pass access, and customer information each lived as a separate step. Interested people had to jump between channels to get a simple answer or book time.

The DV Labs implementation

A mobile-optimized member portal embedded directly into the existing MPK Fitness Club website, so the club kept its site while gaining a connected member experience behind one entry point.

Business value

Fewer disconnected customer steps, clearer calls to action, easier mobile access, and an expandable operational foundation the club can grow into over time.

What was built

Capabilities live in the member portal today.

QR membership access
Scan-to-enter onboarding into the member portal
Text Me
Direct text pathway from the portal
Request Info
Structured inquiry capture
Find My Trainer
Trainer discovery inside the portal
Book a Session
Scheduling pathway for members
$8 Day Pass workflow
Name and phone required, email optional
Trainer-matching quiz
Guided routing to the right trainer
Customer profiles & login
Returning members sign in to their profile
Google sign-in
One-tap authentication option
Moderator dashboard
Authenticated staff-side view
English & Spanish
Bilingual member experience
Theme selection
Members choose their display theme
Headphone-guided tour
Optional audio walkthrough of the portal
Reusable System Modules

The same building blocks work for other businesses.

This build demonstrates modules DV Labs reuses across industries — configured for the way each business actually operates.

Customer profiles

Member identity, saved details, and a returning-user experience.

Inquiry capture

Request Info and Text Me pathways that keep interest in one place.

Scheduling pathways

Booking flows connected to trainer discovery.

QR onboarding

Physical-to-digital entry into the portal from inside the club.

Authentication

Email/password and Google sign-in for member accounts.

Role permissions

Separation between member-facing and staff-facing access.

Moderator tools

An authenticated dashboard for the people running the business.

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